This is a logo created for a client who owns a nutrition supplement company, Muscle Construction. The client explained heavy weight lifting and that once you lift past a certain amount the bar starts to bend. They expressed a desire to add that recognizable element into their logo. I wanted to keep the logo simple with minimal yet masculine colors. Orange, being a mix of the energy of red and the joy of yellow is a perfect choice to encourage enthusiasm in and out of the gym and competitive arena. Final result… the client was happy. Another win for yours truly & I feel so lucky to work with great people.
Thanks for reading my little creative corner.